CORRECTED-FOCUS-Paris Olympics on track to hit NBC ad sales record after pandemic
Posted on Tuesday April 09, 2024
As the July opening ceremony for the 2024 Paris Olympics draws closer, U.S. broadcaster NBCUniversal is seeing renewed interest from major corporate sponsors in the premier global sporting event as fans are expected to fill Olympic stadiums for the first time since the COVID-19 pandemic. Comcast-owned NBCU said on Tuesday it has sold $1.2 billion in advertising for the Paris games and is on track to achieve a new sales record in Olympic history. Ad spending from International Olympic Committee (IOC) sponsors is currently up 18% from the previous summer Olympics in Tokyo that took place in 2021, said Dan Lovinger, president of Olympic and Paralympic sales at NBCU, in an interview.
Motor racing-Bridgestone to supply tyres to Formula E, Hankook to WRC
Posted on Wednesday December 06, 2023
Bridgestone will take over from Hankook as the sole supplier of tyres to the all-electric Formula E world championship from 2026, the governing FIA said on Wednesday. The move will be the first time the Japanese manufacturer has supplied a single-seater world championship since leaving Formula One at the end of 2010. South Korea's Hankook will become the official supplier of the world rally championship, replacing Pirelli, on a three-year contract from 2025.
Commercial fishing groups sue 13 US tire makers over rubber preservative that's deadly to salmon
Posted on Wednesday November 08, 2023
The 13 largest U.S. tire manufacturers are facing a lawsuit from a pair of California commercial fishing organizations that could force the companies to stop using a chemical added to almost every tire because it kills migrating salmon. “This is the biggest environmental disaster that the world doesn’t quite know about yet,” said Elizabeth Forsyth, an attorney with the environmental law firm Earthjustice, which is representing the fishing groups. The Institute for Fisheries Resources and the Pacific Coast Federation of Fishermen’s Associations filed the lawsuit in U.S. District Court in San Francisco on Wednesday against Goodyear, Bridgestone, Continental and others.
Innovation Alley demos focus on AI chatbots, fleet mobility solutions
Posted on Monday June 26, 2023
FreightWaves’ Innovation Alley at the Future of Supply Chain event featured FreightTech demos from Ezlogz and Bridgestone Mobility Solutions/Azuga. The post Innovation Alley demos focus on AI chatbots, fleet mobility solutions appeared first on FreightWaves.
