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Is Hugo Boss Slick Enough to Manage Risks from Asia?
Posted on Thursday November 15, 2018
The German outfitter to affluent professionals has set out its stall for the next four years. The company said Thursday it aims to lift sales growth excluding currency movements from 4 percent this year to an annual 5-7 percent by 2022, and forecasts the operating margin will increase to 15 percent from the 12 percent estimated by analysts for 2018. The current consensus indicates a compound annual growth rate of 4.6 percent over 2019-2020, according to Luca Solca, analyst at Exane BNP Paribas.
Hugo Boss seeks boost from speed, online and Asia
Posted on Thursday November 15, 2018
German fashion house Hugo Boss (BOSSn.DE) set new targets to accelerate sales growth and lift profitability on Thursday as it seeks to react faster to trends, expand in Asia and quadruple the size of its own online business by 2022. After Mark Langer took over as chief executive in 2016, the company known for its smart men's suits abandoned his predecessor's bid to go more upmarket and instead trimmed prices, launching more casual styles and investing heavily in its online offer. Ahead of an investor day, Langer said he sees big growth potential for its trendier Hugo brand, which now accounts for 15 percent of sales, and for the group's business in Asia, where 20 percent of sales should come from in 2022, up from 15 percent now.
[$$] Hugo Boss Sees Strong Sales Growth
Posted on Wednesday November 14, 2018
AG (BOSS.XE) said Thursday it plans to ramp up its currency-adjusted sales over the next four years as part of its 2022 strategic business plan. To achieve this, the company will focus on growing its online business as well as exploiting growth potential in Asia. Hugo Boss expects its operating profit for the period to grow at a faster rate than sales and says its earnings before interest and taxes margin should reach 15% by 2022.
Hugo Boss expects strong year end after weather dents profits
Posted on Monday November 05, 2018
German fashion house Hugo Boss (BOSSn.DE) expects a significant improvement in sales and earnings in the fourth quarter after higher markdowns to shift unsold stock in an unseasonally long summer dented profits in the last three months. Known for its smart men's suits, Hugo Boss has been introducing more casual and sportswear styles to appeal to a younger audience and investing heavily in its online offer. Shares in Hugo Boss fell 2.3 percent in early Frankfurt trade (BOSSn.F).